Posted on 15 October 2008
In the following video, Seth Godin, best selling author and marketing visionary, turns the traditional concept of the sales funnel on it’s side. He calls this “flipping” the sales funnel. This simple action turns the sales funnel into a megaphone, creating a different way to think about the sales funnel.
Godin’s suggestion is that instead of Read the full story
Posted on 16 August 2008
Social networking, YouTube, blogs, podcasts, viral marketing, user created content, FaceBook, MySpace, del.icio.us, vlogs, widgets, Twitter etc.
Do these buzzwords make your head spin? Do you find yourself wondering what happened to the good old days when a website was enough? Feel like you’re on the receiving end of the proverbial fire hose?
Trying to understand these buzzwords and figure out if they matter to your business is hard work. But, it’s definitely worth your time!
Internet marketing today is increasingly flexible and AFFORDABLE. The new tools brought to us by Web 2.0 have created a new “social” world. Instead of being so technology driven, Web 2.0 is all about how people interact with the web. Read the full story