Logos Help You Create Online Credibility and Trust!

5 seconds or less…that’s all the time your website has to make a positive impression on visitors!  In this series we are looking at ways to create instant online trust and credibility to encourage site visitors to stay longer.

How to Use Social Media to Grow Your Brick and Mortar Small Business

It’s rare to find information on using social media to grow a brick and mortar business.  But hold the press…because Justin Levy, a serial entrepreneur, puts it all together for you in his presentation on Using Social Media to Drive Sales for Small Business.   Justin is a partner in New Marketing Labs

Build Instant Online Trust with Photos!

What’s a simple and easy way to build instant trust and credibility with your site visitors?  Photos of real people, real situations, real work!
One of my favorite sayings is “If a picture is worth a thousand words, then your web presence is worth a million dollars!” 

Do You Recognize the Signs of Black Hat SEO?

In Part One of this series, How to Choose an SEO Consulting Company, I focused on questions to ask that would help you quickly size up a firms’ level of expertise with  “good” SEO practices.
In this article we are going to look at the other side of SEO…the dark side!  Unbeknownst to many entrepreneurs

Do You Make This Mistake with Social Media?

Have your heard enough?  It’s everywhere…the social media buzz.  The more you listen to friends, colleagues, speakers at seminars etc, you finally feel like you must dive into the world of social media.  It’s time to get some social media buzz

The Little Black Dress Method to Internet Marketing

It’s a fashion mainstay in every woman’s closet…the Little Black Dress. It’s timeless and is the perfect foundation piece for every fashion trend…you can dress it up, dress it down or punk it out…and you will look great!
Developing a solid foundation for your internet marketing strategy is akin to the Little Black Dress.By focusing on [...]

Web Traffic is Up…But Now What?

Your visitor has arrived at your site…yeah…but now what?  In What are the Marketing Goals of Your Website, I talked about the importance of linking the marketing purpose of your website to your business goals. Now, let’s dig a little deeper and talk about the actions we want our visitors to take when they arrive [...]

How to Use Social Media to Fill Your Sales Funnel

In the following video, Seth Godin, best selling author and marketing visionary, turns the traditional concept of the sales funnel on it’s side. He calls this “flipping” the sales funnel. This simple action turns the sales funnel into a megaphone, creating a different way to think about the sales funnel.
Godin’s suggestion is that instead of [...]

Looking for an SEO Company: Ask These Questions to Size Up Their Expertise!

You’ve heard all the buzz about search engine optimization and the importance of search results.  You’re ready to take the plunge, improve you rankings, and have decided to hire a professional SEO company to “take you to the top”.
But hold on a second, before you jump too fast, make sure you know what to ask [...]

Can We Talk? The Social Web Levels the Marketing Playing Field!

Social networking, YouTube, blogs, podcasts, viral marketing, user created content, FaceBook, MySpace, del.icio.us, vlogs, widgets, Twitter etc.
Do these buzzwords make your head spin? Do you find yourself wondering what happened to the good old days when a website was enough? Feel like you’re on the receiving end of the proverbial fire hose?
Trying to understand these [...]

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