It’s a fashion mainstay in every woman’s closet…the Little Black Dress. It’s timeless and is the perfect foundation piece for every fashion trend…you can dress it up, dress it down or punk it out…and you will look great!
Developing a solid foundation for your internet marketing strategy is akin to the Little Black Dress. Read the full story
In the following video, Seth Godin, best selling author and marketing visionary, turns the traditional concept of the sales funnel on it’s side. He calls this “flipping” the sales funnel. This simple action turns the sales funnel into a megaphone, creating a different way to think about the sales funnel.
Godin’s suggestion is that instead of Read the full story
You’ve heard all the buzz about search engine optimization and the importance of search results. You’re ready to take the plunge, improve you rankings, and have decided to hire a professional SEO company to “take you to the top”.
But hold on a second, before you jump too fast, make sure you know what to ask and look for in a reliable service provider. The search business is akin to the “Wild West”, it’s a fast growing and rapidly changing field. SEO consultants and companies crop up every day. Make sure the one you throw your hat in the ring with is ethical, knowledgeable and has proven results.
This is the first in a three part series on questions to ask your potential search engine marketing company.
Ask your self the first question…what do I know about SEO and what do I need to know to make a good decision? Read the full story
Social networking, YouTube, blogs, podcasts, viral marketing, user created content, FaceBook, MySpace, del.icio.us, vlogs, widgets, Twitter etc.
Do these buzzwords make your head spin? Do you find yourself wondering what happened to the good old days when a website was enough? Feel like you’re on the receiving end of the proverbial fire hose?
Trying to understand these buzzwords and figure out if they matter to your business is hard work. But, it’s definitely worth your time!
Internet marketing today is increasingly flexible and AFFORDABLE. The new tools brought to us by Web 2.0 have created a new “social” world. Instead of being so technology driven, Web 2.0 is all about how people interact with the web. Read the full story
Not so long ago, we could all sit back and feel a breath of relief when our website finally launched! With the task finally completed, it was checked off the to-do list and simply forgotten. We were “online”!
Fast forward to today, and websites have become a key asset and sales channel for all companies regardless of whether you are large or small, brick and mortar or internet based. Things like social networking, blogging, forums, wikis and YouTube have changed the dynamics of marketing on the web. Websites are no longer static and forgotten…they are dynamic, interactive and capable of driving lot’s of traffic and revenue to your business.
Being “online” today requires more planning and ongoing participation than ever before.
The following 7 Steps to Your Internet Marketing Success is a high-level roadmap to get your thinking started. Read the full story
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