It’s the achilles heel for entrepreneurs and small business owners…website content.  The web 2.0 world has leveled the playing field between small and large business with that one word Read the full story

It’s a fashion mainstay in every woman’s closet…the Little Black Dress. It’s timeless and is the perfect foundation piece for every fashion trend…you can dress it up, dress it down or punk it out…and you will look great!

Developing a solid foundation for your internet marketing strategy is akin to the Little Black Dress. Read the full story

“Why are we doing this?  I just want you to tell me what to do and be done with it!” shouted a client in exasperation.

This comment came during a consulting session with a super successful woman solo-entrepreneur.  She currently has a limited web presence Read the full story

Ann Porter is a solopreneuer kitchen designer based in Naples, FL.  The story of how she is using a content strategy to grow her business is featured in a terrific book, Get Content:  Get Customers. Her web and blog site are a perfect example of how to easily and cost effectively transition a Web 1.0 brochure site into the Web 2.0 world!

In this edition of the Click and Learn series, we will review both sites from the perspective of Internet Marketing Read the full story

Given the landslide victory of Barack Obama’s historic election as President of the United States of America, it’s hard to remember that just a few years ago Barack Obama was a NO NAME ! 

Obama began the 2008 Presidential race with little to offer the traditional politico in exchange for their support. He had no money, little power and influence (he was a relatively new Senator), and an odd sounding name.  All he had to offer was an IDEA…a big idea of a better America. Read the full story

As women entrepreneurs and small business owners, we’re always looking for ways to increase sales and revenue while reducing our budgets.  Especially today in these tough economic conditions.  That’s why Internet Marketing keeps me awake at night!  There are so many ways to use the web to grow your business, with little to no money, that I literally can’t sleep!  No time for dreams Read the full story

 In the following video, Seth Godin, best selling author and marketing visionary, turns the traditional concept of the sales funnel on it’s side.  He calls this “flipping” the sales funnel.  This simple action turns the sales funnel into a megaphone, creating a different way to think about the sales funnel.

Godin’s suggestion is that instead of Read the full story

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