There are so many ways to market your business today-both online and offline-that it can make your head spin. Closely followed by head spinning is the spinning of your wheels to someplace you had not intended to go…nowhere!
It’s a fashion mainstay in every woman’s closet…the Little Black Dress. It’s timeless and is the perfect foundation piece for every fashion trend…you can dress it up, dress it down or punk it out…and you will look great!
Developing a solid foundation for your internet marketing strategy is akin to the Little Black Dress.By focusing on [...]
Your visitor has arrived at your site…yeah…but now what? In What are the Marketing Goals of Your Website, I talked about the importance of linking the marketing purpose of your website to your business goals. Now, let’s dig a little deeper and talk about the actions we want our visitors to take when they arrive [...]

