Ask 7 Search Engine Optimization (SEO) consultants “What’s the most important activity to increase your search rankings” and you will get 7 different answers.  SEO is part art, part science and constantly evolving…there is no cookie cutter approach.  Therein lies the frustration and hair pulling, especially if you don’t want to be the consultant…you just want good search results for your site! Read the full story

When it comes to PR and marketing, the Internet has leveled the playing field for all.  David Meerman Scott’s book, The New Rules of Marketing & PR, shatters the traditional myths around marketing and PR and introduces the powerful new rules brought to us by the Web.  Whether you are a solo entrepreneur, small Read the full story

During summer vacations, most kids think about going swimming, sleeping in late, staying up late, talking on the phone, hanging out with friends etc.  Not me…nope I dreamt about only one thing…reading.  Yep, when that last school bell sounded for the summer, all I could think about was daily trips to the library and how many books could I read that summer! 

In fact, I defined a great summer by the number of library checkout cards that I could fill up.  This was “back in the day” Read the full story