Successful internet marketing is a series of small steps that lets you develop and grow relationships with prospects and clients.  The first step often happens when visitors to your web or blog site are willing to give you their e-mail address.  They “opt-in” to your list in exchange Read the full story

If getting on the social networking bandwagon is one of your 2009 New Year’s Resolutions, here are three steps you can take to get started.  Read the full story

It’s the achilles heel for entrepreneurs and small business owners…website content.  The web 2.0 world has leveled the playing field between small and large business with that one word Read the full story

As women entrepreneurs and small business owners, one of the joys of launching a GREAT looking web or blog site in the Web 2.0 world, is the cost!  Gone are the days when you need to spend $3,000 - $5,000 dollars to create a professional looking site.  Read the full story

It’s a fashion mainstay in every woman’s closet…the Little Black Dress. It’s timeless and is the perfect foundation piece for every fashion trend…you can dress it up, dress it down or punk it out…and you will look great!

Developing a solid foundation for your internet marketing strategy is akin to the Little Black Dress. Read the full story

“Why are we doing this?  I just want you to tell me what to do and be done with it!” shouted a client in exasperation.

This comment came during a consulting session with a super successful woman solo-entrepreneur.  She currently has a limited web presence Read the full story

I often hear things like “but I have a website” or “I’m on LinkedIn and I twitter” from my clients when we start talking about how to use the web to grow their small business.  These comments are often made in exasperation because they thought that their efforts would magically Read the full story

Ann Porter is a solopreneuer kitchen designer based in Naples, FL.  The story of how she is using a content strategy to grow her business is featured in a terrific book, Get Content:  Get Customers. Her web and blog site are a perfect example of how to easily and cost effectively transition a Web 1.0 brochure site into the Web 2.0 world!

In this edition of the Click and Learn series, we will review both sites from the perspective of Internet Marketing Read the full story

Given the landslide victory of Barack Obama’s historic election as President of the United States of America, it’s hard to remember that just a few years ago Barack Obama was a NO NAME ! 

Obama began the 2008 Presidential race with little to offer the traditional politico in exchange for their support. He had no money, little power and influence (he was a relatively new Senator), and an odd sounding name.  All he had to offer was an IDEA…a big idea of a better America. Read the full story

Your visitor has arrived at your site…yeah…but now what?  In What are the Marketing Goals of Your Website, I talked about the importance of linking the marketing purpose of your website to your business goals. Now, let’s dig a little deeper and talk about the actions we want our visitors to take when they arrive at our website.  This is the process of building relationships that turn visitors into clients and clients into fans! Read the full story