A friend called and asked me to take a quick look at her new website. In general she was happy with the site, but she had a nagging feeling that something was missing. She was right!
Overall her site had a solid foundation…good content, well organized with a clear marketing message. But what I like to call “Bling” was missing. Bling represents all of the promotional tools that make it easy for others to virtually spread the word about your business. Here are five things I recommended:
- Add Social Media Icons/Buttons- If you participate in any Social Media sites such as Facebook, Twitter, Digg, LinkedIn etc, be sure and display the associated icon on your website. That makes it easy for your site visitors to connect with you on those sites as well.
- Use the Share This Button on every page of your site. This makes it easy for your site visitors to share your website and blog content in whatever social media channel they choose.
- Opt-in-email List. This may seem old-school, but e-mail marketing is still one of the most powerful ways to help you stay in touch with prospects and clients. Aweber is a great tool that makes it easy to do this!
- Add an RSS (Really Simple Syndication) feed to your site. Some of your prospects and clients will prefer to use an RSS feed as a way to stay updated on changes to your site.
- Use the Retweet tool on every blog post. If your site has a blog, this tool makes it easy for a reader to retweet your blog post to their timeline.
Your website is the heartbeat of your online presence! To keep that heart ticking remember to add the Bling!
