As a small business owner one of the best ways to establish your expertise with prospects and clients…is to create information products.  It doesn’t matter what business you are in, EVERY business has information that can contribute to the education of your target market and differentiate you from your competitors.  

What are the three most important words every small business owner must know when creating information products?  Leverage, Leverage, Leverage!

Start with these power tips to get the wheels of leverage rolling!

• Produce it Once-Sell it Forever
• Deliver to Many – Never to One
• Add, Subtract, Divide and Multiply to Grow Exponentially

It All Started with One Simple Idea and Today It’s a Billion Dollar Business!

Perhaps the greatest example of leverage ever is the Chicken Soup Series.  What started out as one book, Chicken Soup for the Soul, has been leveraged into multiple Chicken Soup books for EVERYONE…Moms, Pet Lovers, and Entrepreneurs etc etc etc.  And it’s been further leverages into  all kinds of products from screen savers, to coffee mugs to audio etc.  By using leverage, that one book ignited a billion dollar business!

This is an extreme example of the power of leverage, but hopefully you get the point of the exponential power of leverage.

Jumpstart your thinking with these ideas:

1)  Do you give speeches, casual talks, make presentations?  If so you could easily turn these into multiple information products by adding, subtracting, dividing and multiplying.

You could record them, have the notes transcribed and then use either the audio or the PFF file or both as information products.  You might put part of the audio up on your site as a freebie.  You could also package the audio with a brief how-to worksheet  or you could use the transcribed notes as the foundation for one or two chapters in your e-book.

2)  Do you teach any kind of training class or conduct seminars?  You can do the same thing here, record them, you might want to video tape them and then package the audio up with the handout and workbook piece of your class.

3)  Don’t do any of the above?  How about this…do you consistently use a process or a technique that provides results that your prospects or clients are looking for? 

Turning that process into a high-level how to article that you could post on your web-site.  Or take it a step further and create a manual that teaches your clients how to use your technique or process.  In many cases, clients will want a little handholding when using the guide…so how about packaging the guide with a flat fee consulting or coaching session.

Once you get started using the power tips, the possibilities are endless.  Are you on your way to creating a billion dollar business?