Imagine having a flood of pre-qualified prospects knocking on YOUR door…it’s the equivalent of sales nirvana! All those millions of cold calls, unanswered e-mails and phone calls, cold first meetings-
eliminated…thrown in the trash can! It’s every small business owners dream.
Well guess what your dream can be a reality when you rethink the home and landing pages of your website! Here’s why.
In on-line marketing, the prospecting step is skipped…Nada. Your prospects have already decided that they have a problem!
Over 80% of all internet browser sessions start with a ‘how to” or some other combination of keywords or phrases to help answer a question or solve a problem. When your prospect enters those keywords into the search box, guess what they have literally SKIPPED the prospecting step and have actually self qualified themselves.
And it gets better! The online marketing process shifts from interruption marketing to Seth Godin’s permission marketing, when that prospect decides to visit your site!
Sell Your Prospect, Not Your Service!
Your prospect is looking for information to solve a problem. If they visit your home or landing page and the first thing they read is “I have this or I provide that” or “I want to tell you everything about ME”, the selling message is really about you, not them!
And guess what their next action is? It’s the most powerful action in the world…CLICK! Just like that, they are gone never to return.
Let’s face it, people do not go online to read advertisements or brochures; people go online to solve their problem! Their interest is the old What’s In It For Me principle.
Apply the 80/20 rule to your Home or Landing page…80% about them and 20% about you.
If your visitors are greeted with a message that provides helpful information or helps them solve their problem…the selling message shifts to the most important person…them! As they read or watch a video that resonates, they become engaged…just like that! It’s the first step to creating an emotional connection with your site visitor.
Internet Marketing provides small business owners with an unbelievable opportunity to level the playing field with larger organizations. By sharing high value information, you easily demonstrate your expertise. Visitors to your site, also get a sense of who you are and how you conduct business.
It may seem counter-intuitive, but the idea is the more visitors can learn from your site about their problem, the more helpful information you share, the more likely it is they will hire or buy from you when they are ready. It’s the equivalent of establishing trust in an online environment.
There is always a lot of buzz about how to drive traffic to your website, but make sure in your rush to create a traffic jam that you don’t overlook the importance of this concept. Otherwise it will be goodbye…click!
5.5 Secrets to Easily Turn the Web into Your #1 Sales Rep training series and
