It’s a fashion mainstay in every woman’s closet…the Little Black Dress. It’s timeless and is the perfect foundation piece for every fashion trend…you can dress it up, dress it down or punk it out…and you will look great! Developing a solid foundation for your internet marketing strategy is akin to the Little Black Dress.
Imagine having a flood of pre-qualified prospects knocking on YOUR door…it’s the equivalent of sales nirvana! All those millions of cold calls, unanswered e-mails and phone calls, cold first meetings- eliminated…thrown in the trash can! It’s every small business owners dream.
Social networking, YouTube, blogs, podcasts, viral marketing, user created content, FaceBook, MySpace, del.icio.us, vlogs, widgets, Twitter etc. Do these buzzwords make your head spin? Do you find yourself wondering what happened to the good old days when a website was enough? Feel like you’re on the receiving end of the proverbial fire hose? Trying to understand these [...]
22 September 2009
I just read a motivating post on time management written by Peter Bregman for the Harvard Business Review Blog. Just like every other woman business owner that I know, TIME and the associated work/life balance is a constant struggle. There is never enough TIME!
01 September 2009
Recently a friend of mine asked for some help in thinking thru the re-design of her website. Her site is several years old and in real need of an update. She started the project filled with excitement and now feels frustrated and confused. She finds herself stuck in analysis paralysis created by too many choices. I [...]
14 July 2009
A friend called and asked me to take a quick look at her new website. In general she was happy with the site, but she had a nagging feeling that something was missing. She was right! Overall her site had
25 June 2009
5 seconds or less…that’s all the time your website has to make a positive impression on visitors! In this series we are looking at ways to create instant online trust and credibility to encourage site visitors to stay longer.
11 June 2009
I was not a big fan of Twitter when I first heard about it a couple of years ago. I thought, along with lots of other people, who cares “What I am doing Now”. To be honest sometimes I don’t even want to know what I’m doing now!